Effects of Advertising Essay - 2555 Words

Every day, the average person watches three hours of television, reads between five to ten magazines or newspapers, and listens to the radio for five hours (WOW). While doing this, a part of what he experiences are advertisements that come on at an average of every ten minutes. These advertisements are usually used to persuade the costumer to buy something. They also might be used for the listener to do something that the advertisement is asking. Sometimes these advertisements can be hidden messages between or in television programs. This paper is a serious investigation in educating the reader about the effects of advertisement. This investigation will include looking at how advertising began, the actual purpose of advertisement, the†¦show more content†¦This printing press idea quickly spread throughout Europe and later to the Americas (YouHis2). Afterwards, around the 1700s, when the use of newspapers began to be an everyday publication, advertisements started being printed in them, even if the advertisements were simple at the time. Newspapers became the first medium to be conquered by advertisement. In 1721, Benjamin Franklin founded the Pennsylvania Gazette, the second newspaper made in the Americas. What was special about it is that it had pictures accompanying the ads to help the people understand better their product, which was the difference with his close relative, The Boston Gazette, which had pictureless ads (YouHis3). Since the eighteenth century, most newspapers have relied on advertisements for part of their profit, and they have been developing advertising bit by bit. Following the example of the newspapers, radio programming began using advertisements. These advertisements were very slow and repetitive sonnets that companies used to get people to know their products. These advertisements started in the late 1800s, with their lengths being fairly short. They never extended past a minute. To compensate for the brevity of the ads, companies would repeat the same ad many times between radio programs. Then, the invention of television came along. Advertisements on television captivated everyone’sShow MoreRelatedAdvertising And Its Effect On Advertising939 Words   |  4 Pages Advertising Advertising has become an important thing in our everyday life. Almost all the companies make advertisements these days. Usually companies when launching a new product gives advertisement about their products may be in on television or newspaper. This kind of advertising attracts audiences who are likely to buy the product. 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